Thinxtream has extensive expertise in integrating mobile, Web and desktop apps with subscription solutions, payment solutions, social media platforms and cloud-based back-end functionality.
THE PROBLEM
In today’s retail environment, merchants strive to foster customer loyalty through tailored loyalty programs. Traditionally, this process involves collecting customers' personal information, such as names, phone numbers, or even shipping addresses. However, this approach presents significant challenges:
- Customer Concerns: Sharing personal information with multiple merchants creates anxiety about privacy and data misuse
- Merchant Obligations: Merchants must comply with strict regulations like GDPR, requiring extensive safeguards to protect sensitive data
- Data Fragmentation: Customer information scattered across different merchants increases risks and inefficiencies
THE SOLUTION: ANONYMOUS, PATENT-BASED CUSTOMER IDENTIFICATION
Our patented system eliminates these concerns by enabling merchants to implement loyalty programs without compromising customer privacy. Leveraging a secure, anonymous identity provider (IP), this innovative solution offers a seamless and privacy-first approach:
- Customer Privacy at the Core:
- Customers register via a mobile app without sharing personally identifiable information (PII)
- A pseudo-identity is created, secured with a private/public key pair unique to each user
- The user’s private key remains on their mobile app, while the IP retains only the public key, ensuring no PII is stored
- Merchant-Specific Identifiers:
- The IP generates unique identifiers for customers tailored to each merchant.
- These identifiers allow merchants to recognize repeat customers without knowing their true identity.
- Secure NFC-Enabled Transactions:
- Merchants receive NFC tags from the IP, uniquely encoded with merchant-specific identifiers.
- During checkout, customers scan the merchant’s NFC tag with their mobile app to initiate the loyalty workflow.
HOW IT WORKS
- Merchant Registration: Merchants register with the IP, providing minimal details to receive their NFC tags. Each tag is linked to a merchant-hosted service capable of receiving customer identification data
- Customer Registration: Customers download the mobile app, complete a quick registration, and receive a private key for secure authentication
- Effortless Checkout:
- After shopping, customers scan the merchant’s NFC tag using the mobile app
- The app sends the NFC tag data, an authentication token, and the customer’s signed pseudo-identity to the IP
- The IP authenticates the credentials and releases a merchant-specific customer identifier to the merchant’s system
- Loyalty Rewards Delivered: The merchant combines the unique identifier with the invoice details to
- Track purchases in the loyalty database
- Apply personalized rewards or discounts instantly
WHY CHOOSE THIS SOLUTION?
- Privacy and Security: Customers can participate in loyalty programs without compromising personal data. Merchants are relieved from the burden of managing sensitive customer information
- Patented Innovation: This system is based on a granted U.S. patent, ensuring that the workflow is both innovative and rigorously validated
- Ease of Integration: With NFC tags and a lightweight mobile app, the solution integrates effortlessly into existing merchant workflows
- Regulatory Compliance: Merchants can confidently adhere to GDPR and other privacy regulations
- Customer Trust: By protecting customer data, merchants enhance trust and foster deeper loyalty
THE PATENTED TECHNOLOGY BEHIND IT
The patented system, as described in U.S. Patent No. 10834584B2, enables contextual service delivery via mobile communication devices. Here’s how the core patent concepts translate into practical benefits:
- Anonymous Authentication: Secure key-pair technology ensures customer identities are verified without exposing PII
- Dynamic Tag Authentication: NFC tags with unique identifiers and tokens prevent unauthorized access
- Context-Specific Interactions: The IP dynamically links customers to merchants using secure, one-time interactions tailored to the transaction
This patented flow ensures every step of the process is optimized for privacy, security, and efficiency, making it a game-changer for loyalty programs in the retail industry.
START BUILDING LOYALTY THE RIGHT WAY
Embrace the future of loyalty programs with a solution that prioritizes privacy, security, and simplicity. Transform customer interactions into lasting relationships, all while staying ahead of the curve with patented technology.
